Bryan Sweet

and Robert talk about some of the things they tell us not to talk about, like money. Robert wants to make sure we keep talking about money and Bryan is teaching people about money but also about people taking responsibility for their lives, which starts with your thinking. Bryan and his partner Brittney are creating the Dream Architect life and helping people design their life and make financial decisions to support it.

A little bit about Bryan...

 As a Forbes Best-in-State Wealth Advisor for multiple years running, Bryan has been on the mission to help people live their retirement dreams since the start of his career in financial services back in 1979. It is because of this that he created his proprietary The Dream Architect™, which not only helps his clients maximize their distribution planning in retirement, but also helps them strive for and accomplish their biggest dreams.

With Bryan’s vast industry experience, he is also partnered in multiple entities including Ultimate Advisor Coaching and the Elite Wealth Advisor Symposium, which both support high-performing financial advisors across the United States in the growth and scaling of their businesses. He and his
partners do this through teachings on team engagement, marketing, automation, best practices, and all that it takes to build a high-class and scalable advisory practice.
The bottom line is that Bryan thrives on helping others experience the growth and freedom that he has created in building a world-class financial services practice, all while living the life of his dreams.

Check out more of Bryan

Website: ewasymposium.com

Website: sweetfinancial.com

LinkedIn: /bryansweet

Business LinkedIn: /sweet-financial-partners/mycompany

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Bryan Sweet
1:05:20
 
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Show Notes

Robert Peterson  0:00  

My guest today is Bryan Sweet. As a Forbes best in state wealth advisor for multiple years running, Bryan has been on the mission to help people live the retirement dreams since the start of his career in financial services back in 1979. It is because of this that he created his proprietary, the dream architect, which not only helps his clients maximize their distribution planning in retirement, but also helps them strive for and accomplish their biggest dreams. Bryan sweet and Robert talk about some of the things they tell us not to talk about, like money. Robert wants to make sure we keep talking about money. Bryan is teaching people about money, but also about taking responsibility for their lives, which starts with your thinking. Bryan and his partner Brittany are creating the dream architect life and helping people design their life and make financial decisions to support it. Bryan, thank you for joining me today and just look forward to another great conversation.

Bryan Sweet  1:59  

So excited to be here today.

Robert Peterson  2:02  

I typically start each episode with guests sharing their entrepreneurial journey.

Bryan Sweet  2:09  

I'd love to, I probably like a lot of people I started when I was really young, or I'm very fortunate maybe to say I started when I was very young. I got my start right out of college in the financial services industry. iei was the quote unquote, life insurance salesman that usually liked to hide from in those conversations and gradually realized that there was more to a person's finances than life insurance and graduated to investments and then more to holistic financial planning. Ultimately, over time, we've created a unique trademark process called the dream arc attack, where we maybe hopefully look at things a little bit different than the average advisor. From that has now developed what we're creating, which is called the dream architect life and that'll be something that will be rolling out an actual platform early in 2023.

Robert Peterson  3:19  

From a recovering dream specialist and and I actually one of the titles I've considered is Dream recovery specialist. I love the dream architect life. I love even your dream architecture book building the retirement, what's possible, just really contains so much valuable information.

Bryan Sweet  3:45  

I appreciate that it was nice to get to chat about that before the podcast started. I'm glad you enjoyed it.

Robert Peterson  3:53  

I appreciate the intentionality, there's the idea that we can design a life and then we can build a business or use our job to support a life that we want. It involves just an increased level of intentionality.

Bryan Sweet  4:14  

I would 150% agree. I have just found that whatever you seem to pay attention to and that's intentionality that all of a sudden those things become more prevalent in your life and they start showing up and, and so if you're looking for positive, uplifting, motivational, life changing things, those things show up if you're looking for, bad things and everything that goes with negativity, that will also show up so really spending time focusing on what you want or what you want your future to be, is so important. I can't just tell you how much I've actually experienced that myself. I'm just really conscious of it today. I don't know what happens, but it actually does work.

Robert Peterson  5:07  

It works the opposite, too. I've had my years in ministry and just years, just people always coming up, why do all these bad things keep happening to me? What are you? What are you focused on? The challenge, even for people, obviously, everybody wants more money, everybody wants a better life, I get that those are, those are simple ones. We focus on what we don't want, so often. That's a really hard thing to help people understand. If you ask them, they would say, I'm not focused on what I don't want. The reality is, that in their mind, they're focused on all the things they don't have, instead of the things that they really want. It requires some very intentional actions to make that transition.

Bryan Sweet  6:07  

Very true. I always like to when something bad happens, I always like to say, this happens for me instead of to me, and you have to maybe take a little time, but what benefit could I get out of this? Or how can I improve or be a better person or fix the situation? I never look at anything bad that happens as a failure, it's more, you're either moving ahead, or you're learning something. If people just also had that kind of a mindset, it would help them get through that I think everybody's gonna feel bad. It's just the length of time that you focus on feeling bad. The quicker you can get out of that mindset to something positive, then more likely, the good things will happen quicker.

Robert Peterson  6:58  

Absolutely. Let's talk about creating that life. Creating that possibility. You talk, your very first chapter is basically a possibility that comes to those who create it. I love talking about basically designing your life, and then creating it. A lot of people feel like they're just stuck in whatever life gives them right, they took the first job out of college, and that pretty much set the career they got married. Now that sets the course and that's determining the things now they've got kids and they're making decisions because of the kids. How do we create this life that we want? When the world is battling against us?

Bryan Sweet  7:42  

I'd like to say it's just my thinking about it. It just happens overnight. Unfortunately, it's not that easy. To give you a little background, when we created the trademark process called the dream architect, the thought process was, if you think back when you were a little person, and everybody wanted to be an astronaut, or a fireman, or they had these great big dreams, and then reality set in and expectations and school and, and you'd get with a group of people, and pretty soon they were saying, you can't do that. What do you think? Pretty soon, our whole mental state gets pushed down. There are a lot of people that have moved beyond that and created and accomplished amazing things. What was that and it was really like the six inches between their ears. How do you do that? It's really creating a new thought process. As I said, it doesn't happen overnight. It's a compounding effect. If you just start saying positive things and writing out things that you'd like to have happen in your life, and you maybe created a journal, journaling is a really good thing. In a journal, you want to write down your thoughts. You want to write down things that would be important. You want to write down things that you'd love your future to look like. Then if you read those every morning, and every night before you go to bed, and you just do that consistently for a week, two weeks, a month, six months, I will absolutely guarantee you will notice an amazing difference. Things will look a little different things will pop up and you'll go she has kind of relating to something that I had written down and when you start getting those signals, then you just want to make sure you're taking action reach out to where you saw that start asking questions and things just happened but you have to take some action but I absolutely guarantee you will notice things pop up that relate to whatever it is that you were thinking about or had written and had gone over many times.

Robert Peterson  10:09  

So powerful. I know, there's still people out there that think this power of positive thinking is just Whoo. Obviously, when Norman Vincent Peale was teaching and in his words, there wasn't the science now that backs up the power of a positive mindset that backs up what's happening in the brain when you're thinking positively, but also what's happening in your life when your subconscious is prepared. People talk about this woowoo of positive thinking, but then they also talk about luck. Luck is just your brain is ready to recognize the reality, the opportunities that are around you, that go right, when you're not in that right mindset.

Bryan Sweet  11:03  

Totally agree with that. That's so true. 

Robert Peterson  11:11  

How do we help somebody, they decide what they want, they start writing that down every day. I think one of the things that can really help in some of that decision making is knowing their values. Correct? How do we help him dig out those values and know what's really important to him to help him make that decision?

Bryan Sweet  11:35  

One of the things we talked about just a second ago was his journaling. If you actually wrote down things that were important and meaningful to you, and structured your life, too, so that each of those things help move those forward. That's very applicable. Part of it is just being aware of it. Most people have never taken the time to think about what their values are, or what, what they'd like their life to look like. It's any road that will get you there, if you don't have a place to actually end up. Writing these things down is just giving you the path. When you get to the Y in the road, it'll help you take the left or the right, whichever the right one will be.

Robert Peterson  12:28  

You mentioned the opportunity to be more positive. Knowing your values, reduces decision fatigue, reduces the complication going on up here of oh, what do I do? I have and obviously, I'm a firm believer that we have way too many options. There are people living in the United States today, we just simply have way too many options. We can have any color, we can have any model, we can have any shape, we can have the options that are just overwhelming. It really does impact every one of those decisions that you put yourself through impacts your ability to make better decisions throughout the day.

Bryan Sweet  13:24  

Or even make a decision, there's so many options that I'm not going to do anything because I don't know if I'm going to pick the right one. Anything that you can do to create a shortcut or simplify a decision making process that helps you move forward to something that you desire, or your values actually will create that simplification for you. It's like having a filter where you pour all the gobbly gook and do it. Then you take what comes out of the bottom and a lot less stuff gets through the filter and all the messy stuff stays up top. That's really well said.

Robert Peterson  14:08  

How is this helping your clients and people experiencing the dream architect model, have less anxiety and stress?

Bryan Sweet  14:20  

Part of it is that most people just get busy with life. Then they don't think about these things. One we kind of forced the conversation and got people to start thinking about what's really important and you only have a limited time on this earth and you get one shot at making it whatever you want it to be. Getting back to your intentionality let's focus on what we need to change and what we need to do to help move forward and part of it is one getting you to think a little bit differently. The other thing is that a lot of times, people don't know the who's. Maybe there's a person that can help them overcome some aspect that gets them that better job, but they didn't know who could help them. One of the roles that we like to play is serving as a who we may not know the answer, but we might know somebody that does know the answer, which then helps speed up the process for which they can make whatever changes might be necessary. Or at least give them some options that they can consider. Should they want to make that change?

Robert Peterson  15:39  

I love that idea of the who's finding the who's and knowing, knowing more who's, and so being able to network with a reliable source to know who, have recommendations.

Bryan Sweet  15:52  

If you think in school, everybody had to take their own tests, and everybody had to know calculus and geometry, even though it might not have anything to do with it. In the real world, we know maybe a lot about a limited field. The key to get successful in life is just finding people that know the answers to the questions that you don't know or want to know. You want to have the right information. We're taught how to do it, when in reality, we ought to be taught, you know more about who do we go to, that's already the expert to save time and energy, and he'll be up to speed or she'll be up to speed immediately versus us having to take time to learn it, and then finding the time to actually be able to do it.

Robert Peterson  16:40  

Bryan, you're stepping on some serious toes here. There's two things that School doesn't teach us: it doesn't teach us how money works. B, it doesn't teach us diddly squat about relationships and how to create relationships of value.

Bryan Sweet  16:58  

Most important things in life? Absolutely.

Robert Peterson  17:02  

I really like that. That direction, this idea. It goes against the entrepreneurial spirit. Entrepreneurs, a good majority of them start their business and start a company because one, they don't want to work for anybody else. They don't like having a boss. To that they've got this independent spirit of Oh, I know what I'm doing. I know I can do it. I am an expert at this. Breaking that little mold and being able to say, yes, you're an expert in this little band now, but you really need all these other pieces and helping them see that you don't have to give up being the expert, you don't have to give up any of your independence, to get help and support in all these areas.

Bryan Sweet  17:52  

Really good point. If you think of it like a big circle with a bunch of lines coming out or like the sun, and then you took up all of the different aspects that you need, or resources or skills, and wrote them all down on those little lines coming out. Then you go, which ones Am I really good at? Or which ones do I enjoy? Then put your name there. Then all the other ones say, why would I want to learn that if there's somebody already that's an expert at it, and then make it your goal over the next three months, six months here to find somebody's name that can go in all those other slots. Just think if you only did the things that you enjoyed, and you loved and you were good at, and everybody else did everything else. Would that be kind of fun to get up in the morning? I think so.

Robert Peterson  18:50  

It's a lot better life, let me tell you. It's challenging, to think about outsourcing, to think about hiring, to think about letting go of some of those things. That's the difference between an entrepreneur that scales, and an entrepreneur that just owns his own job.

Bryan Sweet  19:14  

What happens is the entrepreneur thinks they've got to do them all at once. What I would tell you is, what's the one that if you could make that better, or find somebody to do it for you would have the biggest impact in your business today. Do that one, get that implemented, then repeat the process. You will just find that over time. It's not going to happen tomorrow. It may literally happen over the years but you will see amazing progress just because you're fixing little pieces as you go and your life will continue. We get slightly better every time you do that.

Robert Peterson  20:03  

The other piece we mentioned was this financial education. There's been this tendency, school didn't talk about money, our parents typically didn't talk about money. There's this idea that you're not supposed to talk about money. Now the church only asks for money, it doesn't really teach us about money. Then school just barely taught us how to balance a checkbook. Divorce is the second leading cause of divorce is financial difficulties in the inability to talk about money. Bryan, why are we afraid to talk about money?

Bryan Sweet  20:45  

Boy, if we could solve that, that would be a really great solution. I'm not sure, there's been this stigma that money has some underlying, I'm gonna say evils. There's a stigma that if you start talking about money, but you don't feel like you have enough, then that'll have some weird effect on a relationship. I personally can't answer that. It is a funny thing that people find it very difficult to talk about it. There's a little bit of uneasiness that I need X amount to feel I'm worthy to discuss money or Yeah, boy, maybe that's our next project together, Robert.

Robert Peterson  21:41  

What's interesting to me is so many of these issues that are coming up in our culture right now, in this inequality, in pay, the idea that some neighborhoods or others are paying higher fees for higher interest rates, and I like, so many of these issues go away. If it's okay to talk about money. It's okay to talk to a neighbor. Hey, what's your mortgage rate? What fees Did you pay when when you when you sign up for that, or when I've been in these big masterminds with, with big investors, what they talk about, they talk about money, they talk about the deals they're making, they talk about the the benefits they're getting, they talk about the interest rates that they're receiving, not the interest rates, they're paying, because they're putting their money to work. Not very many people have been taught that you can put money to work. In fact, most people are working for money.

Bryan Sweet  22:43  

Now, another thing is, maybe people have had some bad luck, getting some advice, maybe on a money issue. Maybe they're a little uncomfortable. One of the things you want to keep in mind is that I'm just maybe talking personally, if somebody asked me a question about money, or just literally any topic that I might be perceived as knowing a lot about I would it doesn't matter their status in life, I would be more than happy to give them some direction or answer a question, but we're a person can make a mistake is by asking a question about a topic or money that person themselves made up may not know the answer, or is not at a level where they don't even know the right answer, but they give their opinion. You got to be careful of who you ask the question of, and it should be of somebody who you would like to be close to or that they've accomplished something from that question that, maybe you aspire to, because some people will answer a question and don't know the answer, just to give you an answer. That could cause problems.

Robert Peterson  24:04  

We're alternative. Uncle Joe's, buying Bitcoin and living in a mobile home?

Bryan Sweet  24:11  

Yeah. Get the latest stock tip from the cabbie driver is probably not the best thing 

Robert Peterson  24:19  

What's fascinating to me is the number of people that trust what Uncle Joe told them, rather than their financial advisor, yet you ask him, does Uncle Joe have any money? Oh, no, he lost it all. Wait, I don't understand. This goes back to the who's. This is just another who. Who are you aspiring to be, who has what you're aspiring to have? Those are the people to be able to try to have these conversations within my world that we would call those mentors. How do you find these mentors Bryan? How do you find the person? How do you find some of these? Who can help you along the way?

Bryan Sweet  25:05  

Sometimes that's difficult because you don't know where to go or who to ask. That's why that's one of the things we love to do is, if somebody has a question, we may know the answer, but we might not. We might know who might know the answer. What I would tell people is, if you have seen somebody that you know, is successful, or might have accomplished something that you have some interest in. Don't ever be afraid to reach out and ask them a question or say, I'd love to buy a cup of coffee or buy a lunch, I got a couple of things, I'd love to learn from you, you would be surprised how many people and I would tell you, the majority of people would say, love to do that. They would make you necessarily buy lunch if you offer but maybe offer to be kind. That's partly because people are afraid of infringing on somebody's time. I tell you, and you would obviously agree, when you can help somebody get over a problem or make some progress. I feel great about that. Any good human being, and typically the people that have reached success, not everybody, they care about others and want others to do well. They're willing to help out, but the worst thing that can happen is if you do that is the person said no, then you're in the same position you were before, but the best thing that can happen is they say yes. Then you learn something and you move forward. Get the answer to your question. That part of it is just don't be afraid you're going to be a nuisance say it in a very nice way. Just ask.

Robert Peterson  26:57  

Absolutely. Obviously your book talks about the network, who you surround yourself with, and, as Jim Rohn talks about, you're the conglomeration of five, or the average of the five people you surround yourself with. Obviously, you're trying to have a more holistic approach because you want to be the experts in people's lives, not just about their finances, it sounds to me like you want to be the architect Answer Man, and it creates more possibilities for people. By creating this network of who's right, we want to help you find the answers. If we don't know the answers, we've got a book of who's to refer you to.

Bryan Sweet  27:51  

I would say that's a really good explanation. I've just been very fortunate to have met a lot of great people who have helped move forward. I do surround myself with lots of amazing people. Like you said, I'm in a lot of different masterminds with some amazing people that make me look like I think small and that keeps you motivated to think big, but that's really what life is all about is helping others get to the next level. I started out 43 years ago, as Wealth Management. Now we've tried to take this another step and say, there's actually a life beyond wealth. We've created the dream architect life, which then adds four other pillars, which is the purpose. If you retire sometimes, if you're an entrepreneur, especially your whole being is tied up in who you are, what you do, and if all of a sudden you're not doing that. That's a little bit of a difficult transition. Determining your why and how do I get from something to my next life, we spend a lot of time on health and longevity. If you've created all this wealth, and you're doing really well, once you want to live as long as possible, and be able to be as active as possible. Focusing on health and longevity is good. My favorite quote is that he who has his health has 1000 wishes. He who doesn't have one? Absolutely. Was also legacy and experiences and we run into people all the time that say, jeez, I'd love to do things, but I don't know how to, helping them find the who's to create an experience or have one of our little immersive events in and of itself being experiences, some What we're trying to do so yeah, a lot of these ideas I got came from the people I've been hanging around with and ideas that I get and, and it keeps showing me that the stuff that we wrote about the book kind of continues to happen, but I would just tell you, the more you do the things it just multiplies.

Robert Peterson  30:23  

I love your heart. At the heart of what you're doing is, I'm a wealth management person. That involves their entire life. I'm opening myself up and my company up to provide a more holistic approach to wealth management. That includes their daily choices that include the future things that they want. It includes their dreams. If we're building all this wealth, and they're not using it to make their dreams come true, what are they doing it for? I really appreciate that.

Bryan Sweet  31:35  

Thank you. You certainly don't want to have any regrets. On your last few days, I would have should have could us. You want to kind of have those all checked off the list? I would hope.

Robert Peterson  31:46  

Hopefully those are personal would have should have could is because too many people are stuck. Living the Woulda, Shoulda as in could as of other people.

Bryan Sweet  31:57  

So true. Probably the biggest thing. Thank you, Robert, for bringing that up. When you build or you come up with your dreams, they should be your dreams. It doesn't matter what anybody else says? Or does. It should fill your heart, give you passion, and accomplish what has meaning to you. Disregard what anybody else does, says or thinks, it's your life not there. Live what you want to do, even if it's different, because it probably will be.

Robert Peterson  32:36  

That's challenging for some people. Their family has set expectations, they put expectations on themselves based on the role they've taken on in their marriage or in their work and it's very easy to let the world dictate what we're doing. Like the phrase used to be keeping up with the Joneses. You just watch your neighbor and all the things that your neighbor does, so you buy a grill, you buy lawn, or they buy along, or they buy a Lamborghini, wait, how do I do that. People have lost their own identity in that. They're no longer doing it to fulfill themselves. They're just doing it to have an appearance. We need more authenticity in our dreams and more authenticity. Social media, the stories we tell but I want to be able to be my authentic self and put my authentic self out there. People are afraid to be authentic.

Bryan Sweet  33:48  

No, wow, you're just dead out, in my opinion. I 1,000% agree. Sometimes people don't have their own definition of success. Then they see somebody else's, that they say, I would think that that person is successful, whether they are or not, or it's just an imaginary front. Then they use that as the basis for what would make them successful. The sooner you can get away from that thought process. There's a great book on this concept by Ben Hardy and Dan Sullivan, called the gap versus the game. Part of the problem people have is that if you look at life, and you want to accomplish things, there's always something that you haven't accomplished. Then you can always say a failure on that. I just never hit that. Instead of looking at some infinite future goal that you never hit, if you'd stop and look at where you're at and then go back and look at the game. aim that you've made since five years ago or since you started. It's amazing what most people have done versus the gap between some unknown, unrealistic objective. If you look at it that way, instead of being disappointed in yourself, you're actually going to be proud of yourself, and probably more encouraged to keep moving forward, because you have made steps and you have made strides. Everybody can say, it probably is not all they want to do. Wow, are you better off? Have you done more than five years ago, and everybody's situation is going to be? Absolutely. If you look at it a little bit differently, that may encourage you to keep moving forward on your thoughts, ideas and dreams? 

Robert Peterson  35:57  

That's the difference, focusing on what you have versus what's missing. Gratitude is very powerful in that way.

Bryan Sweet  36:10  

The more I will tell you, the more grateful you are for just everything, and I try in my weekly planner, I have a gratitude section. Every day, I try to write down three or four things that happened that I'm grateful for, sometimes it's a little bit difficult, it might be that the pillow was nice and fluffy, and I got a good night's sleep. That's something to be grateful for. 

Robert Peterson  36:37  

I'm breathing, I'm still breathing air today.

Bryan Sweet  36:40  

I'm still on the green side of the grass. That's a good thing.

Robert Peterson  36:44  

Absolutely. You mentioned a couple routine things like journaling and gratitude in your journal. What other pieces of a routine are important for your personal development?

Bryan Sweet  36:55  

I like to listen to and I've always been a big fan of motivational things or something that sets your mind in the right framework for the day. I listened to it's five to seven minutes. It's by a gentleman by the name of Darren Hardy. there and it's called Darren daily. He just has some uplifting comment every morning. He does it Monday through Friday. It's A quick five or seven minutes, that's been great. I have in my book, I have a lot of quotes, I have reference pieces, I read over my goals and objectives and where I want to be at different time frames, to remind myself of what's important, so that whatever I'm looking for comes to me over time. Those are some important things, I do a lot of reading on different topics and books that I want to get better on. Those were some things I would do mostly in the morning, at night, I maybe do a little extra reading.

Robert Peterson  38:13  

Nice.This is the dream architecture book. Is it your second book, I think?

Bryan Sweet  38:23  

I've actually written five books, but some were for wealth management. This is the second book in that series. The first was called dare to dream, which is more about our dream architect process. Then we realized that the dream architecture book should have been the first book because it sets the framework for the tools and the things that you probably need to have in place to make your financial life a little more successful. Dare to dream would have been the first book on that. That was like 2017 or something.

Robert Peterson  38:58  

Nice. What's been the impact of being an author?

Bryan Sweet  39:03  

It was interesting, the comments, but I will tell you about this particular book. You alluded to some really kind comments before we got started, but we have gotten more amazing emails, reviews, there's lots of reviews on the book, personal commentaries of how by reading that and some people have read it several times has got them started on a process that they wish they would have been on that journey at a much younger date, but they have now started it because you're never gonna get any younger than today. That's really encouraging and makes you feel good that you've had a positive impact on somebody's life and help make sense, make people move forward in something that was important to him, but maybe just didn't either one have the courage to know how or whatever. This gave him the emphasis to take that first step.

Robert Peterson  40:13  

That's so good. We're gonna switch things up with just a touch. What was your most memorable date night?

Bryan Sweet  40:24  

Wow, Memorable Date Night? You're catching me way off guard here. Memorable Date Night?

Robert Peterson  40:34  

It's just to make sure the audience knows you're not faking it.

Bryan Sweet  40:38  

The one that's coming to mind is a night where we went. As this show you, my age went to a drive in theater who, and we were really bad and that there's people in the car and a bunch of us jumped in the back in the trunk of the car. It was more of a double dating thing. Apparently, back then we didn't have the extra money. We were trying to sneak in, which is not the thing to do. That's one that just comes into mind for whatever reason.

Robert Peterson  41:16  

That's how I saw Star Wars the first time. I'm not the only one. Stick a little kid in the trunk of the car. He'll be alright.

Bryan Sweet  41:28  

Let him out because might run out of air.

Robert Peterson  41:30  

That's probably not those 1970s cars. 

Bryan Sweet  41:35  

Good point. They had more leaks in air pockets than anything. 

Robert Peterson  41:40  

Not like the cars today when you slam the door in your ears. So sealed up. That's pretty good. I like it. Let's talk a little bit about playing fun. How important is playing fun in the dream life?

Bryan Sweet  41:57  

It's the most important thing because I think what you need to do is rejuvenate your body to kind of get it ready for when you're working and need your energy. I learned this years ago, I'm a longtime participant and Dan Sullivan Strategic Coach. He has free focus and buffer days. He said, the thing you need to do is book your free days before you book any other day of the year. I've been fortunate that I just was dumb enough just to listen to what he said. I do that. What I have found is, over time, the more time I take off, and rejuvenate myself, the clearer I think the more I get done, and the better results that I have. Sometimes you just like a slave driver to yourself. You're just not thinking clearly. You make bad decisions and things don't happen the way that they should. Everybody's different, I would just tell people to schedule it, stick to it, and then consistently keep adding to it. Assuming you have time, entrepreneurs have more flexibility than others. Do yourself a favor and take some time off, you will find it's immensely helpful.

Robert Peterson  43:31  

That's one level of self care. Let's talk about self care. You mentioned we've talked about the importance of health as a part of your financial future. As a business owner, let's talk about the value of self care beyond just taking days off.

Bryan Sweet  43:51  

Everybody needs to create their own platform, being careful what you eat, exercise, all of those things are important and the level at which you do it. Everybody has to determine their own level, but there are a lot of skilled people that can help you create a platform. If you have a goal to lose weight, or health, or you want to be able to do some sports or something, there are people out there that can help you do that. If you haven't been able to accomplish it yourself, go find that who that's an expert in that area to give you the plan of attack for that, and then you just gotta make it a habit and just like an appointment with a client. You gotta put it on your calendar and just stick to it and life is just about creating a lot of little habits that you put together on a daily or weekly basis. If you consistently do that, over time, you're gonna get good results and anything, but it's just like the person that maybe has three diet Cokes, or whatever a day. After a day, you don't feel we're seeing anything different. After a week, you don't see anything different. Maybe after a month, who am I gonna, maybe a couple more pounds, and six months later, you've got 20 pounds more, it's just because of the compound effect of one bad habit. The secret is just like compound interest. A penny a day compounded for 30 Some days is a lot of money, same effect with habits. Every little decision matters. Not that you should never not do something, you shouldn't do something bad, just don't consistently do it because of the compounding effect.

Robert Peterson  46:03  

That's so far. It's so interesting how our health, our personal growth, and our finances all have that similar impact. There's a tendency in our culture to kick the can down the road, and just say, that's not gonna happen to me, or that's that. I don't need to deal with that now. 

Bryan Sweet  46:27  

I was just gonna say, we're all into this instant gratification, so if I don't, if I go spend that money today versus put it aside in my 401 K, I have a new car or a new thing, when are you going to be able to get the money aside or whatever. Being conscious of those decisions is a really important thing. If you can cause yourself to think about a decision before you react, a lot of times you'll change what you do. Having some kind of a mechanism that forces you to stop and say, Is that the right thing? Before you maybe get the credit card out? Or do whatever you do? Sometimes, if you can create something like that, that helps you stop or at least think, is that the right thing to do at this moment? That'll maybe save you a little grief down the road?

Robert Peterson  47:29  

Absolutely. A lot of our culture is reacting. In that reaction, a lot of people are really living in stress and anxiety and what I call, their brains are actually in fight and flight mode. They're dumping adrenaline and cortisol into their brain. Of course, the body that's designed for you to go running away from an enemy or running towards the fight. It's putting chemicals in your body, they're intended for physical activity. Of course, most people are sitting on the couch with all this cortisol and adrenaline dumped into their body, and then wondering why they feel like crap. The opposite of that is not getting into that stress and anxiety in the first place, and allowing your body to experience joy, where your brain actually dumps dopamine and oxytocin and all kinds of fun stuff into your body. This is a pretty stressful time for people looking at their financial investments, looking at. Even real estate now is starting to come down because it has to, inflation is going up at a rate like we haven't seen in 30 years. There's a lot of people that are feeling like there's a ton of uncertainty. You just don't know how, how has laying these foundations changed the impact of that uncertainty?

Bryan Sweet  49:07  

Great question. I would tell you, the people that actually go through the dream architect process where they think about their bigger future, and what they want life to be a number of years down the road, and then that's the focal point, some point down the road. That's a really great question. What I can tell you is the people that have done that have really haven't had questions, concerns, made calls. That's really interesting. They've just focused on where they're going in the trajectory, which might be three or five or 20 years down the road. They're not focused on that today because As I've already got today factored in, so if you need cash for today, we've got that no big deal. All the stuff that's going on is really noise. Why we're doing it is, for some reason, five or 15 years from now. If you look at putting what the value is at the time you need it, then you don't have to worry about it today, because of the markets come back 100% of the time, and you can put some buffers and things on the investments to kind of tamper it, but you're going to have these kinds of things happen, a third of the time may not be the stock market, maybe it's real estate, maybe it's Bitcoin or whatever other things you invest in, but something is always going to be affected. If you're not future based or thinking about what your future life would be, you're going to be in stress all the time, because you're going to have something that's not working. I would just say, I've never really thought about that so you ask the question, but those people haven't called us, but they're not concerned about it. If they need money, I've got it for them. It's in something safe and secure. All the other stuff is doing what it's supposed to be doing and they look at this as an opportunity, the markets are down. Maybe I can take advantage of it, instead of it being scary, I can look at it as a good thing. I don't need it for another 10 or 15 years. Different mindset now that you make me think about it a little bit?

Robert Peterson  51:32  

It goes back to that statement we talked about earlier, where your focus goes your energy flows. If you're focused on the negative, this raises your stress and anxiety, if you're focused on the plan. This foundation that you've laid, it doesn't have to be in the early days, worries don't have to be top of mind. For the there's people that just live in, of course, that that victim state right there, the world is against them, God is against them, everything is happening, they have no control over any of it, versus the person who's just taking responsibility and says, what, every element of my life is my responsibility, no matter what. It is my responsibility to deal with it. Even if I've been a victim of something terrible, my car gets smashed, or stolen, whatever bad things still happen. If I'm responsible for them, then I just have to deal with it and move on. It talked about it being the difference between the person who gets a flat tire and their way to work. They're thankful for a place to change the tire, they change the tire, and off they go. Or they're thankful for having AAA come in and change a tire and off they go, versus the person who still has to get the tire changed, but gets to work and says, Oh, man, I had a flat tire and then it breaks time, oh, man, I had a flat tire. Throughout the entire eight hour day, the flat tire has been the driver of the day. versus you know what happened to the flat tire? That sucks. What now?

Bryan Sweet  53:08  

It's funny, but so true. Part of it is taking responsibility for what happened versus placing blame on somebody else, you're not going to change what happens. Move forward, use it as some positive experience, or just forget it. The more you think about negative things, the more it's going to tie you up and inhibit you from just literally doing anything productive from that point forward. The sooner you can put that stuff behind you the much better you're going to be. Responsibility is so true. You can only control what you can control. Don't worry about other things. You can control yourself, your actions, what you do, how you respond, what you put in your mind, etc.

Robert Peterson  54:04  

That's a level of wisdom that a lot of people don't get to. It sounds too simple, especially for the people that are in that stress and anxiety space. It sounds too simple. The reality of letting go of the things you can't control is so powerful.

Bryan Sweet  54:25  

All I can tell people is it works. You have to try it and you can't just read one book or one positive saying and then it's going to change your life forever. It's got to be a whole change in your life and your framework and your mindset and you gotta do it consistently. I will absolutely tell you because I just live it and it works. Reading positive things and positive affirmations and saying good things about yourself. You start believing it because your confidence in the world is key. If you don't have confidence in what you do, who you are, who you can be, you're probably not going to have all the things that you'd love to have. Once you start believing in yourself, and start mentally thinking those things, good things happen. If you just got in the habit of whatever it happened to be just reading some of those positive books, those affirmations and just did it consistently for 3060 90 days, and then just be aware of it and see, is anything changing, and I will be shocked, if somebody in 90 days doesn't want to feel different, but to say this thing popped up that I had written down as important. I can't imagine that won't happen. All you need is a little bit of encouragement to go, Oh, I'm seeing that work. Then you'll just keep going, I don't know if 90 days is the ideal timeframe, you got to give yourself something, it's a good start. It's like people that are entrepreneurs that try a new advertising campaign, and they roll it out once and they've done it for a week, and they didn't get any new clients. That didn't work.

Robert Peterson  56:22  

There's no microwave solutions on the market.

Bryan Sweet  56:24  

It's life's a lot more about doing little tweaks and sticking with it than it is about anything else.

Robert Peterson  56:33  

We talked earlier about the five people you associate with and how those impact who you are. You have to think about the inputs. You mentioned everyday listening to Darren Hardy and getting five to seven, motivational, positive and in reading positive affirmations. I quit watching the news years ago. I quit scrolling social media, because of all of the negative and drama, if you avoid all that negative, and that drama, you can believe that the world is a good place, even with all the terrible things happening, right and, and terrible things are still gonna keep happening, regardless of whether or not I see him on the news or not. I just don't need that. I don't need that fed into my system.

Bryan Sweet  57:22  

The world is so much better than it's ever been in history today. Absolutely. The negative is what sells on the news. That's what you're gonna get 99% of the time. You just have to understand that the news is not necessarily to give you information, it's about selling advertising, so they can pay all their help. They're going to do whatever it takes to sell advertising, which is negative. I applaud you for doing that. The more people cut back on it, quit it, the happier they would be, life expectancies and standard of living things. There's so many positive things that help that have happened, and technology is making life so much better. You're not gonna see them, unless you look for him, they're out there. Those would be things I'd like to read. You're not going to get that typically. There's one program on Sunday morning, where I tried to think of his name on CBS where the guy has an uplifting story about some human that did something really positive. I'd love to see him do a whole half hour news program and just that. That's the only time I've ever seen probably some consistently good news reported on?

Robert Peterson  58:51  

It's because the drama sells and people are attracted to the drama and the problem is the drama is not healthy. The drama paints a picture of the world that that is negative and pick paints a picture, the world is this terrible place that we're all stuck, versus recognizing all of the good and, and it's really important to keep emphasizing all of the good and positive things and find all those positive things in your own life. That's where gratitude can be so powerful in just reminding ourselves of all the good that we have all the abundance that's available to us, and all the great things that can happen because of the way the world is right now at this moment. It's a wonderful, great place. That difference helps you have more belief in potential and possibility. Bryan Sweet  59:38  

This divisiveness that we have going on, which seems like it's the most we've ever had is just the build up of all of this negativity that's happened over the years and if people just unplugged their TV during the NewsHour, and a lot of that would probably be

Robert Peterson  1:00:00  

Oh, so good. You're a big dream guy, you're helping people dream? How do you help people dream bigger?

Bryan Sweet  1:00:10  

It's difficult because people, for the most part, haven't done it since they were a little kid. It's one, setting the framework, why would they do it? What the benefits are to kind of showing them the how, or the methodology on what do I need to do? Then we've created a framework there with different questions where we try and pull some of those things out of them. They're unique questions people haven't been asked before. Some people wonder, what, where's this questioning going. Ultimately, some people will not want to do it, they'll just say, that seems really odd. I will tell you, the people that are willing to just learn more about why have found it very impactful and very helpful in making their lives better. It's a journey that you end up taking people on, and reminding them of what life can be helping them with little steps to make progress. Sharing in the successes, when something happens, that was a milestone for them, that's a big thing that keeps them encouraged. Keep talking about it. Britney and I, who you also had Britney Anderson on the podcast, she's an amazingly uplifting individual, she does a lot of little videos and things where we can send out to clients to do that. It's lots of little things where we continually work on learning more about you, and what would be the best version of you. If life could have any possibility, what would you want that to be? What we find is, it's tough to begin with. Then as people get it and they get some success, they start realizing that they can make things bigger, better, and they can create the life of their dreams.

Robert Peterson  1:02:30  

Bryan, what's your big dream?

Bryan Sweet  1:02:34  

My big dream? I would tell you, my big dream is what I'm working on right now, which is the dream architect life. It's a unique platform never been. I've not ever seen it out in the environment, if you will. I'd love to, I can't tell you a number of people, because we haven't talked about it. Making that more of a known commodity that this is out there. You can build a life beyond wealth, and make that platform continually better and better and help as many people as we possibly can to have the dream architect life.

Robert Peterson  1:03:22  

I love it. Bryan, you've spent an hour with a young entrepreneur and you're leaving with Bryan's Words of Wisdom, what would you share?

Bryan Sweet  1:03:31  

I would say, start believing in yourself, and immediately create little habits. Look at the five people that you hang around with today. If those five aren't helping you get to your better self. Pick one that's maybe the most detrimental and find somebody to replace them with. Now that could be a relative and you can't get rid of them. They maybe don't spend as much time with them. It doesn't make them a bad person. For you to get to where you want to become. You need to have a higher quality of people that think differently, have done different things. Be conscious of that. If you just start with upgrading the people that you spend time with, that'll help.

Robert Peterson  1:04:19  

So good Bryan, thank you so much for joining me today sharing so much wisdom and just sharing your passion for helping people get their dream life.

Bryan Sweet  1:04:28  

I appreciate it. It's absolutely been an honor Robert, and thank you for allowing me to be on today.