Sara Davenport

and Robert talk about the power of connection and networking. She has found success in many different areas, but now focuses on her passion of serving Christian leaders which has brought all of the pieces of her life together.

A little bit about Sara...

Sara started her career in Broadcast/Communications, working in Christian radio for several years – both behind the scenes and as an On-Air personality. Then onto Speaking/ Training/ Coaching/ and Authorship. 

To date, she has offered her guidance and shared her spiritual insights with groups as intimate as 7 and organizations as large as several hundred in attendance. White Fawn Ministries allows Sara to offer Christian leaders a place to grow themselves so that they can grow those in their own community of believers.

Her greatest desire is to guide and support others so they can clearly define and effectively fulfill their life purpose before God.

Check out more of Sara


Facebook: /whitefawnministries

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Sara Davenport
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Show Notes

Robert Peterson  0:01  

Today's guest is Sarah Davenport. Sarah started her career in broadcast communications, working in Christian radio for several years, both behind the scenes and is an on air personality. Then on the speaking training coaching. Today, she has offered her guidance and shared her spiritual insights with groups as intimate as seven and organizations as large as several 100. White fawn ministries allow Sarah to offer Christian leaders a place to grow themselves, so they can grow. There's those in their community of believers. Her greatest desire is to guide others, so they can clearly define and effectively fulfill their life purpose before God, Sarah Davenport and Robert talked about the importance of the power of connection and networking. She's found success in many different areas, but now focuses on her passion of serving Christian leaders, which has brought all the pieces of her life together. Sarah, thank you so much for joining me. I'm looking forward to learning today.

Sara Davenport  2:01  

I'm looking forward to this too. I was viewing your website. I feel like between you and me, we've got a lot in common. I'm looking forward to a really fun conversation myself.

Robert Peterson  2:13  

Nice. I typically teach guests to start with their own entrepreneurial journey and what's got them to where they're working today.

Sara Davenport  2:21  

Goodness, has it ever been a journey? Every entrepreneur can say that. I think all the way back, I was born with an entrepreneurial view of the world, clear back, I was suggesting ways to fix things out in the barnyard, this that. It came naturally to me to pursue entrepreneurial things. I found that, personally, as I played with and tried out the whole executive career model, I always ended up bumping into a disconnect. For me, again, it was my nature to suggest upgrades, ways to change things for efficiency, or etc. In the corporate model that was comfortably established. More than being received positively. Oftentimes, I was, in some cases sort of aggressively suppressed, don't talk about that we're not going to change that. Nobody wants to change that. I'm thinking, wow, okay. Then as time went on, I grew to understand that the model of business, though it has its place clearly, was not the best model for me. For me, I was just maybe a little too creative, a little too out of the box, your classic entrepreneur, and for me, I realized, eventually, that it looked like a better fit for me to just work for myself. Then if we had a dispute, it was me, myself and me.

Robert Peterson  4:07  

Those can get ugly.

Sara Davenport  4:10  

They're not always easy, at least it's what can I do? Fire me?

Robert Peterson  4:16  

You wish you could?

Sara Davenport  4:19  

Yes, some days. Of course, what I have always carried with me, is a very strong faith based perspective of the world as well. Again, nevermind the obvious contradictions that occur within certain other business models. Even when it's just me, myself and me. There's also a room and, sometimes I just humbled myself, and we do what needs doing.

Robert Peterson  4:52  

Been there. Tell us a little bit about the journey. From corporate to working for yourself?

Sara Davenport  5:05  

I say, I've reached that point, at about the time that our son was reaching adulthood and the real potential for me to explore a full dive into, executive career path. I've just been hit and miss, mostly a work from home mom part time jobs here and there. This was my real opportunity to dig in and decide which path I was going to take. The more obvious things in front of me were job prospects, and I played with a few of those. Again, like I say, so it was, I was probably, let's see, I'm in my 50s. Now. It was when I was in my 30s. About 20 years ago, I played around enough that I said, I'm a better fit for myself. I did some network marketing types of models that seemed like a really great hybrid. Again, no criticisms, they're astounding business education, fantastic, on the job training. Again, you didn't need to have a product, the product was already there. What you could develop in yourself was your professionalism, your business side. I enjoyed that, and found that I just wasn't quite at the fullest expression of myself, out of some of those early network marketing type models of business, of which I had, I'd say modest success. Never enough that, obviously, I'm not still doing them. Things happened, enough changes occurred, that there never was, I wasn't so deep into it with so much success, that it's what I'm still doing. I certainly appreciated what I learned. I did have modest success. That helped me to be more confident in my business skills. This was maybe the mid 2000s at that point. Some more entrepreneurial style opportunities began to become available to me at that point, I was looking to do more networking just for my own sake, and came in contact with an incredible business woman. We ultimately built a women's networking organization here in the Denver Metro area that ran for about five years, as a side hustle for both of us, neither one of us was that our lead goal, we took the whole thing, we were given a list of six women as a prospect that might come to our event. In five years, we built that list over 2000 women and over five monthly events that were happening all up and down the front range, and ultimately, a huge following. Online magazines when online wasn't even really a thing yet. We were building it all in the back from scratch. Anyway, we were quite successful. In doing so, I also built some of my own personal consulting business. I wrote a book. From there, the book was on holistic health, I had had an interest in that and had studied, deeply noticed it was a need, especially at that time. With a structured church world, I did a lot of speaking for mops organizations and other church bases because there was a lot of misunderstanding, a lot of overlapping concerns that pursuing natural health was somehow contrary to God's will. There was a lot of misunderstanding there that they were not in harmony, and that if you did go down that natural health path, that it was something that was going to threaten your spiritual security. I did a lot of unlearning and helped a lot of people at that time to recognize that to see God within holistic health, it almost seems irrelevant to discuss now. 20 years later, it has become comfortable and everyone does see that. At the time, there was a lot of misunderstanding. I thanked God for the opportunity. Out of that came a book called starting your journey of holistic health. It's still floating around in an updated version on Amazon Kindle.

Sara Davenport  9:41  

It was just meant to help people do exactly that. start their journey and understand the grassroots of some of these alternative types of therapies, why you might use them. Ideally, be able to see God in them. As the evolution of entrepreneurialism continued what happened Dude, word of mouth got around that Sara had self published a book. Again, this is the mid 2000s, that wasn't a common thing, it was quite ahead of its time, then what it then attracted to me. For the next almost decade a little bit more than that, I actually assist us in writing their books, and I call it, I did co authoring and editing and these sorts of things with a lot of people, most of them in this area, the Denver Metro area, for most of them, we sat shoulder to shoulder, in the same room with a shared computer and wrote line by line, word by word. Most of them, I call them inspirational biographies, were individuals that had an incredible story to tell a fantastic story of overcoming a challenge in their own life. Some of them were already speaking and training and doing lots of things, but had never slowed down and put their story on paper. What I was able to help them accomplish was a written version of their story. I worked with no, I don't know, 1015 different individuals during that time. I feel every one of the stories was a gift to me, the profound meaning, wow, what these people were able to share their stories of overcoming. I feel I've got a really kind of intimate, VIP behind the curtain opportunity to, to hear the whole story that we could pick out the pieces that made for a good chapter, and then move along. Anyway, I feel incredibly blessed by all that occurred during that time. Ultimately, then, COVID, wandered around, and everything was up for grabs, and not too many people were sitting shoulder to shoulder anymore. It gave me the opportunity to sort of reevaluate where I was at. revisited for a time working with the woman that I had worked with. With the women's networking group, we built a business around personal branding, specifically assisting entrepreneurial coaches, people who didn't have education. Her background is exclusively in graphic design and marketing and packaging. My background is in Broadcast Communications. Ultimately, lots of understanding around advertising and marketing and language and why you need to do this and what the value of a brand is and how it's not just a pretty picture, it's an entire persona. We came together again, worked very effectively for about four years, and did some amazing things. Even while COVID was in full bloom, it didn't slow us down at all, the business technology allowed us to work remotely, and we were able to assist many people. She's still building the business, I found it was entrepreneurially speaking time to move on. What I'm doing now, is a collective culmination of it. It's the right place to be and probably has always been my destination. Even as I explored all these various different ways of working for myself or working with others in that sort of freelance intimate way. What I'm doing now is truly a ministry. At this time, it is the culmination of all that fits best for what I have to share what I've learned in my life. I feel that it's a good time to offer this. Ideally for the duration, I am known as white foreign minister.

Robert Peterson  14:18  

Tell us a little bit more about white foreign ministries and your purpose. Mission.

Sara Davenport  14:27  

Yes, if you want the faith story is that way back in the day when I was 12, I went to a revival and walked up front and said, I'm all in this is the best thing I've ever heard. You bet. I love this idea that me and the God who created me can be besties forever. From the age of 12 I have been very committed to my faith. I still have this as this was given to me that year as a gift, it's still the same one, a couple of the pages fall out of the back now. Everything is driven by all of my decisions professionally, personally, as a wife and a mother and now a grandmother. I know, it's a whole new world. It's incredible. You always hear people say, what you don't know, it's true, and it's wonderful. In any case, everything I've ever done has been driven, first and foremost, by faith. To come around and have this final merging, where there's not this separation of business and faith, white fun ministries allows me to be able to come right out of the gate. With a scriptural platform, and it leaves less to confusion, those who'd like to work with me already have an understanding that this is ideally where we're going to go. White fund Ministries is most specifically focused on assisting individuals with spiritual warfare. I feel that it's a topic. There's just not a lot of it out there. I know when I was wrestling with my personal challenges throughout my life, I was looking for answers that didn't come easily in a book or this or that. I developed an understanding of what we battle and how to claim victory over that in a way that at least in my observations, I don't see anyone else offering there still seems to be a disconnect. In most cases, I still see spiritual warfare, I'll help you. The classic version of that is a Catholic type exorcism. That's the most exaggerated classic form of that, you have a problem. I will come in with all of my knowledge, I will do what I know how to do, and you will be released from this spiritual antagonist. My growth, my understanding is much more daily usable. It's spiritual warfare for the Layperson. How do we get through every day, not those big ones? A lot of what white fund ministries does is offer education, training, I can do private coaching as well, and have done that, I can be the long term private coach, the accountability style coach, and I have done that, for others who are in like, spiritual leadership positions,, that they're feeding into a group of people who are looking to them for guidance. They need somewhere that challenges them to grow, so that their message does not stagnate, as they're reaching into those who are coming to them. I feel that that's my greatest place of contribution is in those who are already in leadership positions within spiritual models within Christian churches within, this type of lay consulting and coaching, this model, these people who are already being asked to reach into the lives of others, but need a place for themselves to be challenged to grow in their ability in their understanding and their skill sets and talents. White fun ministries now allow me to do that.

Robert Peterson  19:04  

So good. Thank you. I think so too. We're gonna go jump all the way back to this networking group and start networking with six women and building that up. I love to share the value of connection and why connection is not just a tool. It's necessary. First of all, we're created for connection. It's a natural outpouring of who we were created to be. For business success, connection is ultimately necessary. Would you share a little bit about the value of connection and some tools that have helped in making connections and growing connections?

Sara Davenport  19:52  

Absolutely. To put it into a timeframe, and then bring those core principles To the current. In the mid 2000s, Facebook was brand new. I remember when we were invited as individuals to get on this crazy new thing called Facebook. We were like, wow, how's that ever going to be anything to do with it? What is this? I remember setting up my first Facebook account. Again, to set the time frame. Being online was brand new, everyone was still toting around business cards, it wasn't enough. Everyone had their little paper business card. The first question everyone was asking everyone else was, what's your website, it was brand new, you still had to build it from scratch, there was no GoDaddy, there was no Wix, there was no square none of that. Yet, we were being asked as professionals to have these resources. The value of networking at that time was still very bound to physical contact, they're the what we have today, what you and I are doing here on stream yard, unheard of, unheard of the freedom for ordinary individuals to have access to video and audio and internet capacity was non existent, you needed lots of money, you needed your own technical staff. In that time, networking was still deeply tied to physical contact, and literally meeting these people. Our networking organization, even as we were sort of advanced in our world, did have a website, provided an online directory, and an online magazine for our members, we still made ourselves incredibly available through events. Within those events, remember my business partner and I, we both came from an understanding of the value of making real connections. We built structures into our event agendas that deliberately and purposefully created opportunities for individuals to actually forced people to build their network by purposely communicating during the time that we were together, we built in casual time, for easy, comfortable reconnections, that's when you circle the room, and you talk with all the people you already know. You catch up on things, we also built in some very aggressive ways for individuals to purposely intentionally meet new individuals in the room, and to make the connections that some of the testimonials that came out of that or been professionals who said, I have never seen better bottom line cash results than from the way Women's Business Link helps me network with other women. I literally make money, networking through Women's Business Link. Yay, us. We certainly built that. I spoke to some of the core things. It's easy to reconnect with those from a business building perspective

Sara Davenport  23:35  

That will end up leaving you under the illusion that you've made contacts. I know if I just talked to bills, 782 times he's gone by No, probably after number five, even if Bill says to you every single time, even if Phil says what Gotta Do you know what we're going to talk? You have to as a professional realize at some point, how much effort is Bill worth? Do I need to move on and meet somebody new? In networking, you can trick yourself, especially as a maybe more naturally reserved, sort of introverted individual who has an enormous skill set, not a lot of comfort in the outgoing sales side of pitching yourself, being your brand, all those sorts of things. You can trick yourself into thinking one of two things. One, that nobody wants what you have to buy. If you count, you've only really talked to five people and You've tricked yourself into thinking it was 50 or 100. You got to do the math. It's simple math. Anyone in sales will always tell you that. It's just however many noes it takes to get to a yes. That's different for everything that's offered. It's Not criticizing what you have available, what you do have to be honest with yourself, if you have a niche product, even in coaching, entrepreneurial coaches, they're very niched. As a result, you just have to be honest with yourself, it doesn't mean that you can't make a living. For you that number, that ratio might be enormous. It might be 2000 to one, then get to it. That means you got to talk to 2000. People, don't compare yourself to the person who sells toilet paper, they don't have to talk to anybody, the first person, they're gonna sell to everybody, needs toilet paper, if you have that product, you can see really good numbers, I talked to one person, one person dies, who this is great. If you have a niche product, you just have to own the responsibility that you're going to need to talk to 2000 people. I remember when I first heard this, it was my coach when I was selling my book. It was on holistic health at a time when nobody wanted to know about that. He said to me, and I was crushed, I had invested all that energy in this book a reality, I brought it out, and it was it, back then you got boxes of it. It wasn't on the internet. I got my boxes in my book. Here, and he said, that's fantastic. You do realize that's a very niche market, you might appeal to 20% of the audience that you're approaching, I was like, you mean, I talk to 100 people, and I'm lucky, if I sell two books, that's how you're going to pay for the gas, it took me to go to this conference. That's when I became aware of the importance of the numbers. As it turned out, I did, okay, I let go of the crush, and owned the numbers. I went out there and I did what I needed to do to talk to enough people to sell enough to make it worth it. 

Robert Peterson  26:52  

You just mentioned the piece that's in there that's important is recognizing that you have a unique niche. If you choose the wrong audience, you are going to get even more nose. The importance of understanding your needs, understanding who your ideal client is, gives you the opportunity to choose the right rooms to be in. If you're looking for a health and wellness room

Sara Davenport  27:19  

Executive bill, whatever that looks like. Don't be surprised if you only sell to, or you're lucky if that happens. We all think you have to put yourself a lot of us get offended as entrepreneurs, we know how much effort and passion and everything else we put into what it is we're contributing to the world, whatever that is that whatever skills we have, what happens is we forget to think like a consumer, when we ourselves are consumers, we suddenly have this blackout. I know as a consumer, me, I'm not gonna buy the first time I meet you, most likely I might. I'm a very skeptical consumer, so I'm going to do my research. With the internet, now that's so much more accessible to me, I can really dig in and find out. If I want to spend that 1595 On your book, I'm probably not going to do it because you showed up once in my life. If we're going back to networking, the next most important thing about networking, we used to tell our women this all the time, don't come to one meeting, come to every meeting, every single meeting, your consistency will bring others into a place of trust and confidence it when you show that you're confident enough in what you have to offer to put yourself out there over and over again saying the same 32nd pitch when it's your turn. When you show that you're confident enough in your products and services, you will build the confidence in others to ultimately make that purchase in what you have to offer. You have to go first.

Robert Peterson  28:59  

The other piece of that consistency is the intentionality that you talked about, that it's easy to go to a chamber event and chat with all the people that you've seen every other time. Rather than being intentional and intentionally sharing. You can't be that person whipping around the room saying give a business card your business card. You leave with a pile of business cards, you don't know anybody's name, face or what business they offer. Now you've taken this stack of business cards and you go home and you throw them into your email list. Then you spam them all with your weekly emails of superduper value and then they don't want anything to do with you.

Sara Davenport  29:43  

I was gonna say then sadly you develop the opposite of what you want if there's no righteousness there. There's just disdain.

Robert Peterson  29:52  

Exactly. Next time they see you at a networking event, they're going to go, I don't want to talk to that person. Rather than, like you talked about building relationships, it's okay to connect with the people that reconnect because you want to put your face in and use those to build the confidence back up. Then you turn to the people that you don't know. You say, Hey, my name is Robert, I coach entrepreneurs, what do you do? Have those conversations to learn more? The Go Giver is a big message. Go with the intent of what's your ideal client finding out more about who can I refer to you and being able to add value to them without assuming that they'll be your customer or that they'll refer customers to you, recognizing the value of a mutual relationship where I want to help you grow your business, I want to help you get clients and that will ultimately lead to man Robert helped me get this I want to help Robert. 

Sara Davenport  31:31  

Exactly all I know is that Roberts, the perfect person for the friend who just came to me, that's the ultimate referral. When the person who doesn't need your services still to view first when someone comes to them. That's the maximum success when you have no connection to that next client, except for having made the right impression on the individual who's offering the referral. That's the ultimate success. That's the grandest word of mouth free advertising you can occur is that someone you never even directly worked with that you made an impression on? thinks of you first when someone comes to them saying Who should I work with? That's it. We know the old adage, most of us at this point, it rolls around there a lot. People don't remember so much what you've said to them, they don't, they're gonna remember how you made them feel much more so than what you've said. There's no need to offer a 25 minute dissertation on what you do to help people succeed, whoever you are. It's about being able to leave people with a genuine remembrance of you. That stays with them in a positive way. That's what it's about. You need to learn to do whatever it is that you need to do, you need to learn to speak succinctly, if that's necessary, say less, do more, whatever it is, it's up to you as the entrepreneur to learn what that is. Practice that. In the end, what builds business is the impression that you leave with others, not how many words you tell them about how great you are.

Robert Peterson  33:15  

Especially because we love the features that we've created in our product and our service. We get so caught up in all the features and all the great things and all the bonuses, and all the extras and all the value that we're putting in there. We completely forget about the results that we're trying to help people get. All that person listening to you cares about is the result. What's in it for them? That's where you start with them.

Sara Davenport  33:42  

Absolutely. We worked with some individuals at the time that we were doing the branding business here recently. Even that's trickier than you think when you have a great product. It's still tricky to be able to clearly let another individual know in a brief amount of time how they can benefit from working with you because the truth is, let's use dieting. It's a great example. The first thing you're going to tell somebody is I can help you lose weight. Do you know what you just said to me, stranger? I'm fat. If I've never met you before. You just told me I don't look right. You just told me I don't measure up. You see, even as an entrepreneur, diet coach, you still have to be careful and think like a consumer. You think what they want to hear is I can help you lose weight. You jump right out of the gate with that. I can't figure out why nobody wants to work with you. All they remember is the feeling. How did you make them feel uncomfortable? You made them feel in your very first words. With all your excitement, all your skills and your personal success. You're wearing it, you've lost your way and you just want to help the world feel better about themselves. The first thing you say to somebody is, I can help you lose that weight you want to lose. That person's like, Wow. I gotta go home and sit with this. Do I like you just basically told me, I didn't measure up and that the only way I was gonna measure up is to work with you. I feeling, maybe I do want to lose weight, but my feeling now is around you. It's uncomfortable, not comfortable.

Robert Peterson  35:31  

Might as well have asked me when my baby was due.

Sara Davenport  35:36  

That's another one. Careful. Exactly, that's why even an entrepreneur is less skilled, generally speaking, in understanding marketing, advertising and funding. They tried to compete, in some cases with well organized business models that have a full, educated, certified degreed marketing team. Then they wonder why they're not getting the same results. Part of it is truly a lack of skill sets, that they're just going to have to be honest, as an entrepreneur, they either need to find out to invest in someone who is educated in that, or they need to step back long enough to say, I've got to learn this, it's a skill on going to need to have, it's not, you don't just hang up a shingle, and especially on the internet, for heaven's sakes, you've got used to be you had seven seconds in a networking environment where you met someone face to face, you had about seven seconds to make a good first impression, saying I can help you lose weight is not one of the ways to do that. That being said, anymore, anywhere on the internet, you have less than one second to accomplish the same goal. To be able to do that effectively takes an incredible amount of understanding of human behavior of what motivates people to purchase the consumer mindset, etc. As an entrepreneur, back to our original topic of the importance of making a connection, whether you're meeting someone in person, or meeting them online, understanding the importance of that connection as a bottom line dollar, in your financing records. Your ability to do business and make a living is intrinsically connected to your ability to make related connections as quickly and effectively as possible.

Robert Peterson  37:49  

Be willing to turn those relationships into a sales conversation.

Sara Davenport  37:54  

Absolutely. Which is a continuation of ideally, the best sales conversations are someone who's already a yes. Need to know the logistics, what you've already done is built that relationship so much, so they can't wait to work with you. As a result, when you have the sales conversation, there's no more selling to be done. They already are. Yes. For heaven's sakes, don't talk them out of it. Just tell them how to pay

Robert Peterson  38:27  

I love challenges. That's the challenge. You work in a heart based industry. You're coming from a place of service, and help. The challenge was so many in health and wellness and heart based, is, I can help you. I want so badly to help you that I'll forget to ask you to pay me.

Sara Davenport  38:54  

Yes, indeed. Certainly now that I'm in a platform, that is ministry, it's taken a bit of a new position for me, in that it does allow me personally at this time, to present the opportunities to work together in a slightly different way. There can be that level within there. I do have value in my time. There's no question about that. If you want to speak with me individually, there's a price point for that. If you want to speak with me for half an hour, an hour, a half a day, those all have price points on it. Absolutely. Also within this ministry model have the capacity to allow God into the equation. In that space, then I have a whole path to follow. I called the scholarship. I'm not going to tell you whoever you are No, because you don't have ballers, I do have this space within my business model to say, I believe God will provide. If God needs me to speak to you, in exchange of dollars, then let's see if that's a good fit. There's a lot of things you need to do. It's a scholarship model, you're going to need to fill out a questionnaire, we're going to need to take some time, I am going to take that into prayer, I'm not going to jump on the phone or whatever to connect with you. It is a place that I find changes the way I go about looking for my clients. Not everyone can do that. A ministry, by definition, allows for that there's a donation button, in this case, that's the financial example of that friend who doesn't work with you, refers to you, the donation button is that monetarily, I don't need your services, whoever I am. I came in at $500, Because my grandma passed away, and grandma said, donate it, I want it to go to something. I feel that's you. That's what having a ministry business model allows for? That is at least slightly different nuanced. Over and above your classic business model of here's a product, here's something in exchange, some cash value in exchange, I have a little space in the middle, that allows for some other options.

Robert Peterson  41:37  

The challenge, on the other side of that, is the ability for coaches, wellness people to get to the place to say, I can help you with that. Would you like to talk about that? That transitions, a conversation from? Hey, we're friends, and we're networking, we're having this conversation. Now you've mentioned a couple of things that, oh, I can help you with that. Would you like to have another conversation where we talk about what that looks like?

Sara Davenport  42:17  

Do you use some of your background in understanding human behaviors, those other things, your techniques and things? Am I right? Yes. I do too, I have quite a bit. What you've said is brilliant. It's absolutely true. For those of us in this realm of leadership training, we call the active listening. Even that is a skill to be learned. As an entrepreneur, if I'm sitting in a meeting with you, especially a cold call, like a networking meeting, we don't know anything about each other, then, so often you see entrepreneurs, eager to share what they have, that they're not listening. They just pile on this person, I do this, and I do that, and you haven't noggin. They're not listening to hear whether or not that individual actually has the need. They sometimes walk away frustrated, gosh, I told that person, everything I did, and I'm sure I could help them. They didn't buy it. They didn't even say they wanted to talk to me ever again. All you did was monopolize the conversation with all your features, benefits, great values and discount for Christmas and all whatever else you were sharing, without actively listening to whether or not working with them was going to be a good fit for you.

Robert Peterson  43:42  

The other challenge is we take networking, and then we take it one on one and at the one on one. They get coached. You start coaching them like your family calls Robert, let's have lunch, and all they're asking for is coaching. You're spending all this time coaching these people, you haven't put a boundary around that says, hey, this is more a coaching conversation. Let me get you on my calendar. Let's have a conversation about how we can work together.

Sara Davenport  44:11  

Brilliant, you set boundaries. It falls on the entrepreneur to set those because the consumer doesn't know how much they're gonna get for free. They don't know. If you want to keep giving it for free, they're going to take it. I would, if you go to one of those little sampler plate things in Costco over the weekend or whatever. If they don't tell you it's limited to one, you might grab three because it looks pretty delicious. You're hungry. Put yourself in the mindset of the consumer. The boundaries are established by the entrepreneur. Now if you're an entrepreneur, it's your responsibility to set those boundaries. One of the ways I say it all the time is much like what you just said, I'll say, that's exactly something we would talk about on the flip side, when you agree to work with me that will be one of the first things we address. I never give them the answer for free. If they want that answer, it comes after the commitment. I'm telling them Yes, I can help you with that. That's one of the things I do on the flip side that will make that one of the first orders of business. That will be one of the first things we address. Not now. I'm answering your question in its greatest sense, I'm telling you, yes, that is a topic I can help you with. Yes. Whenever possible, I'll offer him a sampler. I'll say, for example, whatever topic you just discussed. For example, I might recommend that you do this. However, in the context of this initial gathering, I don't know enough about you. When we work together, I have all the information. I need to share a very specific recommendation with you, I'm offering you a sampler, it would look like this, not until you're working with me. Not until you've signed a contract. By the way, I always have contracts. I've learned the hard way you don't. Handshakes would be magnificent, in business, they don't hold up in an argument. There will be misunderstandings no matter how close a friend this was. It's also an example of commitment. If you as a consumer are willing to sign an agreement with me to put your name on the bottom of a piece of paper that says respectable conduct. Even when I was co-authoring, there wasn't anything more than one page. It clearly said in the lightest way, you're going to act on your best behavior when we've agreed to show up and pay me on time. In return, I'm going to offer you all the skills and services that are listed here that are going to be able to help you write your book. We're going to complete this, we'll put a frame on it and then let it write the simplest of documents. When that document is signed by both parties, it's an instant step up in mutual respect.

Robert Peterson  47:10  

It adds that level of value and if people don't value the service that you're offering, they're not going to do the work that you tell them to do.

Sara Davenport  47:19  

If it feels like a friend's lunch chat, it will be very hard for them to pick up the bill.

Robert Peterson  47:26  

Absolutely. What's been the impact of being an author?

Sara Davenport  47:32  

Let's put it back then. Then to now, I came from a background of Broadcast Communications,  writing was a piece of it. Usually it was advertising, marketing, copying things like this. I had some skills in writing, in general, had lots of comfortable skills. Speaking at the time, in the 2000s, anybody who had accomplished a book was instantly scaled up. Your capacity to produce what you knew, in written form between two little covers, available for purchase and take home instantly provided credibility, enormous credibility at the time, it still took quite a fair amount of labor to get a book available as hard as something someone could hold. Let's bring it into the present. Certainly, I built my reputation, in fact, built a whole little entrepreneur business out of having written one book, by word of mouth, I spent the next 15 years helping others getting paid to help them. I never came out of school with a journalism degree, that wasn't my goal. You see, writing a book was enormously valuable to my professional ability to make a living for more than a decade. It gave me the ability to have a professional platform to start from. I had evidence in my hand, it wasn't the theory. There it was, you could read it, I probably even gave you a free copy. You want to see how I work? This is me. 995? If you're going to work with me, hey, I'll let you have it for free. I'll make that back. 10 times over and we'll both be happy and you'll have a book that you can sell for 995. At the time it was very novel. The poem because it wasn't fiction. Was very novel. Let's bring it to the future. It's almost expected now.  Especially if you're entrepreneurial, and you're claiming expertise. Doesn't matter what that is, but especially if it's in something more esoteric, like leadership skills or something that's pretty , it's a very broad umbrella and to identify your expertise in that, you have to share some of your skill sets up front. The fastest, easiest, most economical, reproducible way to do that is to have them written down in an affordable way someone can grab and go, let me read what this guy knows, what feels right, let's see his top 12 Tips versus if that's got value, then I will. Today, much like having a website and some of these other few Facebook, LinkedIn, all these other almost mandatory obligations for the entrepreneur to be able to just come out of the gate, even let alone scaled up, a book falls into that category. Doesn't have to be big, doesn't have to be fancy. Being able to concisely package your general expertise is pretty critical in today's professional world as an entrepreneur.

Robert Peterson  50:59  


Sara Davenport  51:00  

Service versus a product.

Robert Peterson  51:04  

Indeed. How have routines served you and what routines are important to you in a day,

Sara Davenport  51:11  

I said, initially, I'm a faith based individual. There isn't a day that starts or finishes or otherwise without contemplating without getting before God. For me, that routine is non-negotiable. It's embedded in everything that I do, every decision that I make. For creative entrepreneurs, there's a delicate dance between structured routine and space for creative expression. In the writing world, when I was helping individuals. Invariably, they would come to me and say, it's got six chapters, that should take us six weeks. One week per chapter, I'll be done in six. I'd say, It might take six months. The creative ability to express our final thought, are really Pinnacle mountain top brilliance, doesn't always come packaged in a one week, one hour a day sit at the computer model. There's this delicate dance that has to occur for creative entrepreneurs. To form to create form. If you're gonna paint a picture, much better, if you already have the easel up and the paints, primed, then when the creative use strikes, you'd be far more advanced in what you get done in that half hour than if 20 minutes of that half hour was finding your easel and opening the paints and looking for the paintbrush. Have general structure in place. When I was helping people, I would say it's the skeleton, we would build a table of contents with some general concepts of what was going to be discussed in each topic in each chapter. Within that, then there was the allowance for an incredible amount of flexibility, even the ability to say, Chapter one isn't chapter one anymore. It's still a good chapter, it belongs at five. You start with enough form to then allow creativity. 

Robert Peterson  53:36  

The other piece of that that's really important is, if you're only given one hour per week, that you're focusing on this, the reality of creating something incredible is pretty limited by the lack of investment in your just creative flow. Consistency, you'd be better off with 10 minutes a day for six days. Because of consistency. It just gets your mind focused on the idea. If you only give it a little bit of space, then it's only going to have a little bit of result. You've got to give that creative space, something to work with, you get to the point where you wake up in the middle of night with book idea, chapter idea, sentence idea and because your brain is processing this stuff in the middle of your sleep, when you're taking a shower and when you because the book has become a focus of enough of your brain space that your brain is working on it when you're when you're doing other stuff. That artist's creativity is the same way if an artist spends an hour a week working on a painting, then his ability to paint, the ability to put words together the same thing. The creative space that's happening in his head just never has a chance to flourish. Exactly, you have to put the seeds in, then you've got to water them and you have to make sure they get some sunshine and you have to make sure that all the right things are happening outside of the creative force to allow the creativity to flow through you. So many people say I want to write a book, they never sit down and pick up a pencil.

Sara Davenport  55:27  

Learn the core structure around what a good book could be. Unfortunately, a side effect of self publishing, which didn't exist in the beginning, is now an unfortunate side effect of no filters. No accountability is that there's a lot of mediocrity out there. There are a lot of people who can say I wrote a book. Anyone with any reader skills, cracks, recovering goes loose, or gets to page five and says, I can't look at any more typos, I can't do it. Like you said, it's not about the completion of the task, it's about allowing the actual space to produce a quality, finished product, I could probably grab paints and a canvas, when I call myself a painter, not even close, now, I can admit my limitations, and that's one of them. 

Robert Peterson  56:31  

If you wanted to be and you spent even 10 minutes a day for, yes, get the 10,000 hours in. I promised at the end of 10,000 hours of training and practice, you could hang a painting on the wall, and nobody would know that you had painted it.

Sara Davenport  56:47  

Exactly, it has to do with setting that focus, and consistency, while then allowing rich creativity. It's that delicate dance that puts form and function around the freedom to express your best finished product. That when we're talking about a book or a painting or something like that, it is that nuanced. combination. You're unfortunately, there are some who, just slap some paint on a canvas and go, ah, look at me, I'm an expert in this and anyone with a commitment, who's invested 10,000 hours in that same process 

Robert Peterson  57:42  

The online spaces allowed that for business. There's a lot of mediocrity. There's mediocrity out there with the expectation of success, when they haven't put in the time. The reality is, you need to put in the time, you need to trust the process. You need to know that good results come from focused investment. It's worth the wait.

Sara Davenport  58:07  

I just said two words that are so powerful, you said focused investment and worth entrepreneur, or yours who specifically entrepreneurs in the coaching world who offer services like accountability and skill sets. That's the other piece of it. Look, you can either invest time or money. If you either don't want to invest, you said focused investment worth the payout at the end. Either you can put in the time. You can be the student of the process, and you can put in 10,000 hours. You can develop into something that is recognized as an expert. In some of those areas. You can hire someone who's already done that. It's still an investment, it's an investment of money to be able to benefit. That's what they hired me to do. I'd been through the self publishing book process, I was going to be able to expedite the best completed result in the shortest amount of time. How much dollars is that worth to you? I'm not saying you can't go write this book on your own. I'm not saying I'm the only one you could work with. I'm simply saying that I believe the value I bring to your project is worth this amount of cash.

Robert Peterson  59:27  

One and its acceleration.

Sara Davenport  59:30  

Exactly. All shorten your 10,000 hours of learning to 1000 hours. What's that worth? I put a price on it and then there were those who paid it and there were those who didn't. That was as simple as that. You said it. It's about focusing and investment that that you believe is worth it that will pay out in the end in a way that you can appreciate and for entrepreneurs who are on a tight Majid is one of two things, either you're going to put in the time to be able to come off to present yourself as an expert, or you're going to appreciate the value of a financial investment in someone else's skill sets to help you exposit expedite your ultimate goal. That's where the entrepreneurial coach comes in. Hey, I did 10,000 hours, I can help you. It's going to cost you dollars, it's not going to cost you time.

Robert Peterson  1:00:32  

Exactly. So good. What's your big dream?

Sara Davenport  1:00:37  

I'm living it. Honestly. White fun ministries. As I said before, after 20 plus years of entrepreneurial pursuits, is the culmination and balance that allows me exactly what we just described, I have the ability to have the focus and the form and the freedom to share all that I know. Which isn't everything. If it's enough to help you, whoever you are, move to the next step in your success. Yay. I'm glad I'm here. After a long journey, I'm finally living the dream.

Robert Peterson  1:01:22  

Very nice. You spent an hour having a coffee with an entrepreneur and you're leaving with serious words of wisdom, what would you share?

Sara Davenport  1:01:31  

Serious words of wisdom. My favorite scripture. With God, all things are possible. Great. That space, give yourself that space. Let yourself grow. Give it another day. Try it again. With God, all things are possible.

Robert Peterson  1:02:03  

Sara, thank you so much for joining me today and sharing so much from your heart and so much from your journey and experience and just appreciate all that you've shared. 

Sara Davenport

Robert, thank you for making this platform available. It's a win win in my book