We are Robert and Noelle Peterson - together we encountered a God who rescued us, loves us and relentlessly pursues us. We run toward the mess and toward others because God runs after us.

Meet Robert

Robert is passionate about helping entrepreneurs and small business owners step into their greatness by taking ownership of their life and business. As a Transformation Coach, he helps Business Owners shift from working like an Employee to being the CEO.

He is the author of Entrepreneur Mindset $hift. Robert helps entrepreneurs own their $hit to take responsibility for what they want and take the steps necessary to reach their dreams.

He works with you on your daily goals for your business and your life by raising awareness of your calendar, thoughts, and values so that you can retake control of the hours you have.

If you really want to know more about me...

Robert met his bride, Noelle, at Sapp Bros Truck Stop in Denver in March 1991 and spent four hours talking in Denny's. They were married in May 1993 and have been relentlessly experiencing life together ever since.

They have successfully released two children into the wild.

They have traveled to 40 states and lived in Costa Rica for a year, followed by 8 years in Bogota, Colombia.

Robert served in the Marines and developed a love for the world. He has visited 30 countries, and was the Keynote Speaker in a dozen including Cuba, Kenya, Uganda, Bosnia and Indonesia to name a few.

After 20 years in ministry, he felt called to help people with business development and growth.

He loves being a grandpa, traveling, Ford Broncos, crafts, stock car racing where he serves as Chaplain to the local race community and travel. Did he mention travel? And the freedom entrepreneurship creates to work anywhere and support causes important to them.

What Add Value Values


We love people - We want to add value to people's lives. We want to build relationships and create friendships that last a lifetime. We want to see people lifted up, set free and empowered. We want to do all we can to love anyone and everyone we come into contact with, right where they are with no strings attached.


We want to be authentic - to be who we were created to be. "When my kids told me that I was different at home than I was at church, I knew I needed to change" (Robert). We want to create spaces where people can be who they are and not who they think they should be in order to fit in.


We all have stories - stories of what happened in our lives - stories we tell ourselves and stories we believe about the world. Stories about what has been done to, said to, and said about us. We want to help change the story you believe about yourself, about the world and your ability to make an impact.


100% responsibility - experience and learn from our emption, keep all of our agreements, especially the ones we make with ourselves. Take responsibility in our communication - to listen with intent to understand and speak with clarity - to reveal our authentic experience.


We experience the highest vibrational frequency when we are grateful for what we have. We don't take our lives, our gifts and talents, or our blessings for granted. We seek to help others experience higher levels of gratitude and love.

Have Fun

We're a family, we treat everyone like they are a part of the family. Fun is important in our house. We hope to make everyone smile.


We learned the power of the tithe when we had nothing. It changed our hearts and our bank accounts. Giving of our time, talents and treasures shows the world what is important to our heart and is an expression of abundance and prosperity. Giving puts others first.


We were created for a purpose. Each human being has gifts and talents within them to serve humanity. We help people develop their purpose and passion to increase their impact.


We will never stop learning, growing and improving. We constantly strive to raise our standards and demand excellence for ourselves.

Where else can you find Robert?

No More Mondays

Take Life by the Horns and Make It Happen!

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Own Your Wellness:

Julie Ann Meyer: Shift Your Mindset 


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Moments With Foo:

Advice to Business Leaders on How They Can Create the Lifestyle They Want


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The Happy Engineer:

Lies You Believe that Limit Your Wealth and Happiness with Robert Peterson

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Success to Significance:

Jen Du Plessis sits down with Robert Peterson. Listen along as Robert shares with Jen how to live above the line of courage and re-programming our subconscious.

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99 Authors Project:

The 99 Authors Project

Season 4

Episode 4

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With @Ken Smiley Rochon, Jr., PhD "Dr. Smiley" and Dr. Andrea Adams-Miller @Andrea Adams-Miller.
Watch and Listen on-camera on-demand at www.AMPlifiedRadioShow.com

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Amazon Live

Amazon influencer D Scott Smith interviews Robert about his book, The Entrepreneur Mindset $hift: Growth Characteristics of Success. 

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Monday Morning Madness

Monday Morning Madness for March 21, 2022 featuring Lisa Wilber with special guest Robert Peterson. Find out more about Robert Peterson on his website: www.AddValue2Life.com and be sure to check out his new book "The Entrepreneur Mindset $hift".

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Add Value To Your Life At Any Age

Each and every one of us has dreams, Many of us let our dreams die or think we don't have what it takes to pursue them. Many others think that since they've completed their traditional work roles, whether by their own choice or because of ageist attitudes, that they've somehow lost their value and with them, the possibility of pursuing their dreams. 

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Survive Scale Soar:

Victor Not Victim Thinking

Host Jeremy Williams & Robert have a conversation about victim thinking and what it takes to be a victor.

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The power of your subconscious mind

“95% of the decisions you make, 95% of the thoughts that you have, are made in your subconscious.”

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Communication That Adds Value

Sales does not need to be complicated. You also can succeed even though you may be an introvert. It is not about saying the perfect words or having the best pitch.

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Meet Robert Peterson of Add Value 2 Life Consulting in Southwest Denver

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