Meet Robert

Robert Peterson is the co-founder of Add Value 2 Life Coaching and author of Entrepreneur Mindset $hift. Robert helps entrepreneurs own their $hit to take responsibility for what they want and take the steps necessary to reach their dreams.

Robert started out in Christian Ministry as a church planter, pastor, and mentor. After 20 years in ministry, he started his entrepreneurial journey to help others be more intentional with their thinking and their actions which leads to better results.

With over 20 years of coaching leaders, Robert offers a unique perspective guiding professionals to get out of their own way as he helps them see what is written on the instructions outside the box that they’re sitting in.

Meet Noelle

Noelle Peterson is the author of Dream Life Planner: Move From Tired and Overwhelmed to Free and Empowered and co-founder of Add Value 2 Life Coaching. Noelle helps women awaken their dreams and design a path to reach them.

Noelle served in Christian Ministry as a missionary and women's leader. She began her own entrepreneurial journey after 13 years in ministry and 9 years in state government. She aims to help women who want more out of life.

Noelle is a speaker, trainer, author, coach, mom and grandma. She uses her skills and experience to guide women who are unhappy with where they are and seeking the path to their dreams.

With over 20 years of leadership, Noelle offers a unique perspective guiding women to get out of their own way and figure out what they want to be when they “grow up.”

If you really want to know more about us...

Robert & Noelle met at Sapp Bros Truck Stop in Denver in March 1991 and spent four hours talking in Denny's. They were married in May 1993 and have been relentlessly experiencing life together ever since.

They have successfully released two children into the wild.

They have travelled to 40 states and lived in Costa Rica for a year, followed by 8 years in Bogota, Colombia.

Noelle is an administrative genius and keeps us organized and on schedule. She grew from mom to teacher's assistant, to teacher, to a Master's degree and becoming the Secondary Principal. Her latest work was Training Supervisor for the Division of Motor Vehicles with the State. 

Robert served in the Marines and developed a love for the world. He has visited 30 countries, and was the Keynote Speaker in a dozen including Cuba, Kenya, Uganda, Bosnia and Indonesia to name a few.

After 20 years in ministry, they felt called to help people with business development and growth.

They love being grandparents, traveling, Ford Broncos, crafts, stock car racing where they serve as Chaplains to the local race community and travel. Did they mention travel? And the freedom entrepreneurship creates to work anywhere and support causes important to them.

Where else can you find Robert?

No More Mondays

Take Life by the Horns and Make It Happen!

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Own Your Wellness:

Julie Ann Meyer: Shift Your Mindset

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Moments With Foo:

Advice to Business Leaders on How They Can Create the Lifestyle They Want

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The Happy Engineer:

Lies You Believe that Limit Your Wealth and Happiness with Robert Peterson

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Success to Significance:

Jen Du Plessis sits down with Robert Peterson. Listen along as Robert shares with Jen how to live above the line of courage and re-programming our subconscious.

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99 Authors Project:

The 99 Authors Project

Season 4

Episode 4

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With @Ken Smiley Rochon, Jr., PhD "Dr. Smiley" and Dr. Andrea Adams-Miller @Andrea Adams-Miller.
Watch and Listen on-camera on-demand at

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Amazon Live

Amazon influencer D Scott Smith interviews Robert about his book, The Entrepreneur Mindset $hift: Growth Characteristics of Success. 

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Monday Morning Madness

Monday Morning Madness for March 21, 2022 featuring Lisa Wilber with special guest Robert Peterson. Find out more about Robert Peterson on his website: and be sure to check out his new book "The Entrepreneur Mindset $hift".

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Add Value To Your Life At Any Age

Each and every one of us has dreams, Many of us let our dreams die or think we don't have what it takes to pursue them. Many others think that since they've completed their traditional work roles, whether by their own choice or because of ageist attitudes, that they've somehow lost their value and with them, the possibility of pursuing their dreams. 

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Survive Scale Soar:

Victor Not Victim Thinking

Host Jeremy Williams & Robert have a conversation about victim thinking and what it takes to be a victor.

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The power of your subconscious mind

“95% of the decisions you make, 95% of the thoughts that you have, are made in your subconscious.”

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Communication That Adds Value

Sales does not need to be complicated. You also can succeed even though you may be an introvert. It is not about saying the perfect words or having the best pitch.

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Meet Robert Peterson of Add Value 2 Life Consulting in Southwest Denver

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